While publicity is targeted at the media and reaching the right contacts in order to publicise your app, our Reach options focus on advertising – through banners and takeovers on sites, influencers across video channels and social media.
Often, we find that clients have not taken enough time to evaluate their advertising options through the multitude of channels available to them.
Usually we’ll hear that they placed a banner on a site chosen at random, and were unhappy with the results. Or they tried to contact influencers and didn’t hear back, so they didn’t use them as an advertising option. With social media, we find that there’s little to no presence of the app – which is definitely a bad move seeing as Facebook alone has over 1BN daily active users!
We’ll be able to plan out what you should be spending on advertising, the best influencers and sites to work with and also create social media accounts and manage a steady flow of relevant content to keep your users updated and attempt to grow a community.