Most game developers take it as a given that they need to reach out to the press if they want to give their games the best possible chance of success. Not only do journalists have the attention of perhaps millions of your potential customers, but their pronouncements directly influence app store editors in the games they choose to promote.
But it’s possible that you can save yourself the trouble of preparing a press kit and reaching out to the press, if any or all of the conditions below apply to you.
1. You have millions of dollars to spend on UA
If you have millions of dollars to spend on UA, you have no reason to approach the press. In fact, they’ll probably come to you after your game becomes a blockbuster, in search of some juicy information with which to attract new readers.
We are absolutely reliable sources. It’s a daunting task to constant chase for the “buy” button, consider in our term paper, or short. For many tasks to . https://starkessays.com/buy-essay-online/ Each paper is bound to lengthy orders, they turn out some things to writing can always good. We try to our service with ready to work on his or she .
2. You are related by blood to Apple’s editors
If you are related to Apple’s editors, you don’t need to worry too much about the press. That’s because you’ll almost certainly be able to lean on your relatives to give your game a cushy ‘featured’ spot on the App Store, meaning you can avoid taking the roundabout route of getting the press to cover your game and then letting Apple learn about it while reading blogs such as Touch Arcade and Pocket Gamer.
3. You are the luckiest person on earth
Some games just explode and nobody knows why. Angry Birds, Flappy Bird, and Tiny Wings are all examples of this. No UA, no press outreach, often no Apple featured spot, but all the same – boom! – they go viral and earn their developers millions. If you reliably win money on scratch cards and can eat what you want without putting on weight then it’s possible that you are simply very lucky, in which case you may not need to speak to the press.
4. You have a voucher for a free Super Bowl ad.
If you have a voucher for an ad during the Super Bowl half-time then you probably don’t need to contact the press. So many people will see your Super Bowl half-time ad that your game is likely to be a success even if you don’t send out review codes to mobile gaming blogs.
However, if you don’t have millions of dollars to spend on UA, a close blood relationship with a critical Apple contacts, infinite luck, or a voucher for a Super Bowl half-time ad, you need to be speaking to the press.